Hypnos sleep hoodie9/19/2023 ![]() ![]() We’re sure millennials get tired and that work and leisure travel is exhausting but there’s no demographic on earth more pitifully desperate for sleep at all costs than parents.Ĭan you imagine all the ways parents could make a sleep hoodie part of their everyday lives? Stuck at the pediatrician’s office after being up all night with a croupy toddler? Sit back for five glorious minutes and let your magical, invisible neck pillow cushion you into dreamy-dream land. Your target demographic should totally be parents. According to Refinery29, the hood is equipped with an inflatable, ergonomic neck pillow that supports the wearer if they want to snooze on the go.Ĭo-founder Josh Woodle says the hoodie is aimed at globe-trotting millennials and those partaking in “new travel culture” but sorry, Josh. From its website, we see the hoodie is marketed as something to make napping easier when the wearer is traveling. The Hypnos hoodie is currently part of a Kickstarter campaign to produce the item for the eager masses - it’s less than $3,000 short of its $30,00 funding goal with almost two weeks left on the campaign. Enter the Hypnos hoodie: a garment for all tired parents who have no shits left to give and will sleep anywhere they possibly can. You’re so tired you can hardly see straight and at this point, you don’t even care where you sleep, but a little comfort would be awfully nice. That moment where you realize your body is simply not having it anymore. Check out the below video to get a better sense of how the snooze-enabling pillow works.A hoodie we can discretely (and comfortably) nap in? Shut up and take our money. In terms of eventual sales partners, Woodle cites retailers like Farfetch, “for the attention they offer small brands and boutiques,” Lyst, as well as American Rag, because of its “highly selective process and close attention to independent brands. ![]() Early birds who crowdfund the project can get $20 to $45 off, depending on the style. The slumber-supporting hoodie is priced at $89 for relaxed fit pullover style, $99 for the fitted silhouette, $119 for relaxed-fit or fitted zip-up styles, and $139 for the woven jacket version. “An increasing portion of the population are required to travel for work,” he says, as well as those making moves to visit family, say, or explore new corners of the world with those hard-earned vacation days. Hypnos’ target demographic is millennials and those partaking in “new travel culture,” as Woodle puts it. "Our next focus was to offer a beautiful hoodie that could transition from a day on the plane straight to the bar at night." Woodle met designers to make the hoodie a reality, Elaine Yue and Leah Hulon, "through six degrees of separation," he says. "The pillow had to be perfect it had to feature a new shape that was comfortable, versatile, and inconspicuous to the outside world," Woodle told Refinery29. (If the incognito headrest falters, the company offers replacement inflatables for $5.) inflatable manufacturer, are removed before the hoodie gets tossed in the laundry, and they’re meant to last a lifetime. The inflatable pillow inserts, made by a top U.S. The company’s wear-test process lasted for two years on “many flights across the country,” Woodle says. The Chicago-bred siblings grew up wearing hoodies constantly, Woodle recalls, and he wanted to find a way to combine the comfy layering staple with the ubiquitous "neck pillow as travel accessory," Josh says. The concept emerged, perhaps unsurprisingly, en route to the airport, says cofounder Josh Woodle (whose day job is in film production) Woodle credits the initial idea to his brother Ryne. It's currently available via a Kickstarter campaign, which calls the concept a “day-to-day (and day-to-night) essential comfort garment.” The company is aiming to raise $30,000 by January 11. ![]() Enter the Hypnos hoodie, which is tricked out with a hidden inflatable, ergonomic neck pillow that lets the wearer very subtly nab some shut-eye. But it can be completely transformative during hellish holiday travel (especially pertinent if you're reading this while shuffling through a comically long TSA security line right now). Successfully napping on the go is an awesome life skill in general. ![]()
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